Women's Expo Notes

It is important that we all promote the Expo. Ways to do that:

• Tell your clients & potential clients. Ask them to come and support and/or meet you. Do this via email or snail mail.
• Send an announcement (or two or three) to your local database. Ask them to pass it on.
• Make copies of the small Women’s Expo flyers and put one in every piece of mail you send out locally.
• If you have a website, put a banner on your home page with a link to the Women’s Expo site. If you don’t know how to do that contact the Expo webmaster Deanna@biznessconcepts.com.
• Put a signature line at the end of your email that says “Come see me at The Women’s Expo (list the dates) with a link to the website www.WomensExpoMd.com.
• When you attend any business or personal function, take copies of the Women’s Expo flyer with you. If you have a chance to introduce yourself to the room during a networking meeting mention that you will be exhibiting at the Women’s Expo.
• Consider purchasing tickets to the Women’s Expo and give to your favorite customers. Check first to be sure they will be able to use them. Tickets are only $6 ($5 if purchased through the Women’s Expo website).
• Do you have connections to local publications that might give you some press? It is a great opportunity to get a story published about your business and promote the Women’s Expo at the same time.
• Contact your colleagues and friends in other companies and ask if you can fax them a flyer for their bulletin board. Check out community bulletin boards in your neighborhood to see if you can put a flyer there.
• Submit information on your business and a photo if you wish to the webmaster Deanna@biznessconcepts.com.
• Decide if promotional giveaways are right for you. Gail Industries, a Women’s Expo exhibitor, offers those items. To see their special offers for Women’s Expo exhibitors go to Exhibitor-to-Exhibitor.
• Submit your materials for the Women’s Expo Promo Bags and the Women’s Expo Gift Basket. Contact Patsy at PAnderson@WomensExpoForum.com.
• Spend some time looking at the Exhibitor List on the Expo website. Is there anyone on there you would like to network with before the show? Then give them a call.
• Advertise in On Purpose Woman Magazine. It is the official program guide for the Expo.  15,000 copies will be distributed in the Baltimore metro area and surrounding counties. In addition, a magazine will be handed to every person who comes to the Women’s Expo. If someone doesn’t stop by your booth they can still go home with your business info. This is also a way to let people know you will be at the Expo. Your ad can reflect that. You can also offer something to those who stop by your booth. Advertising rates are quite reasonable. For information contact ginnyrobertson@comcast.net.
• If you are speaking or doing something else interesting from your booth you can take advantage of our “What’s Happening at The Women’s Expo” pages. This is the place you can advertise your special event. There are ad prices to meet every budget. These will be combined in a kind of fun collage to generate interest in all that is happening at the Expo. All you have to do is send us the words. We’ll do the rest. Please also let me know if you want magazines delivered to your place of business.
• Consider attending the PreEvent Workshops for Women Who Want More. This is an informal kick-off for the Women’s Expo and a way to start drawing attention to the event.